Projects

Claude's Big 3-0

For Claude’s Big 3-0, I got to turn a beloved Academy icon into a full-blown cultural moment. I led the brand and marketing strategy end-to-end—dreaming up the big idea, building the partnerships from MIXT to the Golden State Valkeryies, shaping the creative, and pushing it out into the world. It was nostalgic, a little weird (in the best way), and proof that when you treat something people love like a headline moment, they show up.

Tiny Chef, Big Impact

Tiny Chef, Big Impact was part cultural collab, part climate storytelling experiment: a planetarium film, unexpected exhibit touchpoints, and playful activations that made mission-based messaging feel actionable, lovable, and shareable. I helped shape the story and strategy behind it—proving that when you pair internet charm (with a 6.1M follower reach) plus a real mission, you can move from cute to meaningful fast.

An Unlikely Combo

For Dino Days x Unseen Oceans, I helped launch two brand-new exhibits as one unified, can’t-miss season. It was about scale and contrast—towering dinosaurs meets the mystery of the deep sea—packaged into a fresh, cinematic brand story that felt expansive and distinctly Academy. By aligning creative, media, and partnerships around a single narrative, we turned two new openings into one powerful, culture-forward reason to visit.